BRANDNU PUMA
Connecting people to product through fashion, culture, and community. Celebrating our shared experiences AND our individualism with fits that speak to us and work for us.
This is a collection of lifestyle, performance, and collab capsules, designed and directed by Nubia.
This is PUMA, re-NU’d.
“Sometimes you’ve gotta create what you want to be a part of.”
HOOPS
AW23 PUMA X JUNE AMBROSE - 50 YEARS OF HIPHOP
Design direction (graphics, accessories, & footwear) and apparel design.
[Creative/product direction by June Ambrose.]
SPORTSTYLE
WE ARE LEGENDS
Spearheaded and launched a new reform-driven sportstyle product platform where sport, fashion, and culture intersect.
4 drops, 1 collab partner, cross-category & cross-BU collaboration.
AW22 WE ARE LEGENDS - THE YARD
Creative & product design direction (graphics, accessories, & footwear).
Designed select women’s apparel pieces.
MEET THE WAL YARD COLLECTIVE
CAMPAIGN DIRECTED & PRODUCED BY HBCU STUDENTS
WAL X REVOLT SUMMIT ATLANTA
WAL X HBCU LEGACY CLASSIC
AW23 WE ARE LEGENDS - WRK.WR.
Creative & product design direction (graphics, accessories, & footwear).
Women’s apparel design.
SS23 WE ARE LEGENDS - MAS CAMP
Creative & product design direction (graphics, accessories, & footwear).
SS24 PUMA X SCHOMBURG BY WE ARE LEGENDS - DEEPLY ROOTED
Creative & product design direction (graphics, accessories, & footwear).
Partner liaison.
AW24 WE ARE LEGENDS - NEO RENAISSANCE
Creative & product design direction (graphics, accessories, & footwear).
SS25 SURREAL LOVE
Three capsules inspired by PUMA’s iconic, boundary-pushing duo, ASAP & Riri.
[Designs not intended for production]
RUN/TRAIN
ACTIVEISM
Spearheaded and directed a new activism-driven performance platform where sweat turns into intention.
3 lines, 8 collab partners, cross-category & cross-BU collaboration.
FEMALE ARTIST SERIES
Creative & product design direction (graphics, accessories, & footwear).
Partner liaison.
SS22 female artist series - PUMA X FRIDA KHALO
Creative & product design direction (graphics, accessories, & footwear).
Apparel design.
ss23 female artist series - PUMA X lemlem
Creative & product design direction (graphics, accessories, & footwear).
Apparel design.
AW22 female artist series - PUMA X maggie stephenson
Creative & product design direction (graphics, accessories, & footwear).
aw23 female artist series - PUMA X LEMLEM
Creative & product design direction (graphics, accessories, & footwear).
Apparel design.
MODEST ACTIVEWEAR
Design direction and consultant partner liaison.
CROSSFIT FOR CHANGE
Creative & product design direction (graphics, accessories, & footwear).
Partner liaison.
AW21 - PUMA X FIRST MILE
PUMA’s first 100% sustainable performance collection created in partnership with First Mile.
Creative direction and apparel design.
WOMEN’s CONCEPT
A women’s trend-driven product initiative driving growth in Latin American, North American, and European markets.
AW22 - SAFARI GLAM
Apparel design.
AW22 - DECO GLAM
Apparel design.
